LIGHT, MOVEMENT, AND THE SPACE BETWEEN
ABOUT ELPIX
A journey behind the lens, shaped over the years.
CREATIVE DIRECTION VISUAL STORYTELLING
I started ELPIX — short for Ethan Li Pictures — in 2015, in the early days of building something that felt truly my own.
Over the years, I’ve had the privilege of working with a wide range of clients and projects, each one shaping the way I see, create, and refine my craft.
For me, it has never been just about capturing images. It’s about a constant process of learning, developing, and understanding — both technically and creatively. Just as important is the ability to listen, communicate, and guide clients toward what feels right for their project.
I’m drawn to creating visuals that feel considered and honest — work that balances aesthetics with intention, and always serves a purpose beyond the frame.
Trusted By
What I Do
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High-end visuals for homes, developments, and property marketing.
Property video & photography
Drone aerials
Floor-plans
Realtor/presenter-led tours
Social media cutdowns
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Visual updates that build trust and showcase progress.
Site progress videos (monthly/quarterly updates)
Interviews with project managers or builders
Drone progress mapping
Walkthroughs for investor or council reports
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Crafting visuals that connect businesses to people.
Brand identity films
Product/service highlight videos & photos
Corporate profiles
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Stories told through the lens of authenticity.
Client testimonials
Interview-style content
Team & founder features
Staff onboarding/training videos
Professional Portrait
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Fast-turnaround, vertical-first, made to perform.
Instagram Reels / TikToks
Behind-the-scenes
Event highlights
Recent Works
Working Together
Every project begins with understanding — not assumptions.
Rather than applying a fixed formula, I work closely with each client to define the right visual language for the space, brand, and audience.
Initial Conversation
A discussion around goals, audience, and context.Creative Direction
Defining pacing, tone, and visual intent.Production
Filming conducted with control, restraint, and attention to detail.Post-Production
Colour, rhythm, and refinement tailored to the project.Delivery
Assets prepared for their intended platforms and longevity.